One of the early demos was this insert on Warren Ellis’ forum, whitechapel.

This then led to Ed Kaye’s Hypergeek.ca which gave a pretty accurate description of the business model and comparison with the traditional print model as well as the sort of numbers seen on other digital distribution formats.

They look to have this just right for an iPod screen, as it it isn’t overly heavy on the text, so it is easily readable, and they’ve gone nice and clean and bright on he art i.e. there isn’t a tonne of background detail etc, which might make things look cluttered on the iPod screen.
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Well, I love the art, love the story, and very much dig the concept. I’m always pleased to see people doing new things with comics. Any new format that will get new readers into the medium has got to be a good thing. I love the idea of being able to go down to the inks, then the pencils, what a cool idea! It really takes advantage of the format, something you definitely couldn’t do with PDF distribution, or some other such.

We’re breaking new ground with material specifically designed not just for the screen, but for a digital comic that you actually thumb your way through.